There’s no doubt that LaCroix — the comeback kid that transformed from the seltzer your mom drank to a ubiquitous libation treasured anew by the millennial gang — has amassed a dedicated following recently in the U.S. But that devotion doesn’t mean its fans know what the “essence” is in the carbonated drinks — and no one really seems to care. [More]
LaCroix
![LaCroix](../../consumermediallc.files.wordpress.com/2016/09/lacroix.png?w=300&h=225&crop=1)
LaCroix Parent CEO: Don’t Worry, Company’s Prospects “Fundamentally Strong”
After a report from a short-seller caused a few ripples in LaCroix parent National Beverage Corp.’s stock, the company CEO is firing back and assuring investors that everything is just fine. [More]
![LaCroix](../../consumermediallc.files.wordpress.com/2016/09/lacroix.png?w=300&h=225&crop=1)
Is There Trouble In The Carbonated Waters For LaCroix Parent Company?
While LaCroix may be seen as the comeback kid, transforming from the seltzer your mom used to drink to a libation treasured anew by the millennial gang, there could be trouble ahead for the brand’s parent company. [More]