Hardcover books have a lot going against them — they’re expensive, often unwieldy, easily damaged. And now Amazon.com, which first made its name by selling books at deep discounts online, says it sells significantly more titles for its Kindle e-reader than it does in hardcover.
Even though the company that manufactures the Kindle e-reader for Amazon has already developed color screens that still utilize the Kindle’s E Ink technology, the e-tailer’s CEO says a full-color Kindle isn’t on the immediate horizon.
Now that the iPad is upon them, Amazon has finally made a deal to unleash their popular Kindle e-reader to the bricks-and-mortar retail market. Amazon has made a deal with Target that will have Kindles in some of their stores as early as this Sunday.