The mobile game hit du jour just got a new feature: extra trademark protection. The US Patent and Trademark office last week awarded King, makers of smash game Candy Crush Saga, a trademark on the word “candy.” [More]
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Company That Makes Game About Scoring Digital Candy You Can’t Even Eat Files For IPO
By 9.30.13
Using candy as bait is a tried-and-true trick to get people to do things. Like trading a Snickers bar to your little brother so he’ll promise not to tell your parents what time you really came home from that party junior year, candy has a way of persuading people. Heck, Candy Crush Saga doesn’t even reward people players with real candy and yet it’s so popular, the company that makes it is banking on its draw when it goes public. [More]
