Target, a chain that’s popular because “upscale discount store” is apparently not an oxymoron, is a big seller of Hampton Creek’s vegan food products, including its not-mayonnaise Just Mayo. But now Target has reportedly pulled Hampton Creek products from its stores and even disabled cashiers’ ability to scan these items at checkout. [More]
Just Mayo
USDA: Egg Board Waged Inappropriate War On Vegan Mayo
By 10.7.16
Agriculture checkoff programs collect money from farmers and ranchers to promote their products in general: they use ads and recipes to encourage members of the public to eat more of a given product. Notable programs exist for milk, eggs, avocados, pork, and beef. What they are not supposed to do is secretly plot against competing products with other ingredients. [More]
Report: Hampton Creek Exaggerated Environmental Impact, Faked Sales
By 9.22.16
Vegan food company Hampton Creek has survived a lot of controversy in the short time it’s been around, from the egg industry plotting to put it out of business to a dispute with a competitor and the FDA over the meaning of the word “mayo” to allegations that the company sent shoppers to buy up its inventory and inflate sales numbers. Now there’s a new accusation: that the company promoted inaccurate claims about sustainability. [More]
Hampton Creek: FDA Grants Condiment Dispensation, Eggless “Just Mayo” Can Keep Its Name
By 12.17.15
An ongoing battle about the nature of mayonnaise that began in November 2014 seems to have finally reached a peaceful resolution: the Food and Drug Administration has decided to allow Just Mayo, sold by Hampton Creek, call itself “mayo,” even though the vegan, eggless product technically isn’t mayonnaise, according to the government’s definition. [More]
Hampton Creek Explains To The FDA That “Mayo” Is Not Necessarily “Mayonnaise”
By 10.30.15
Hampton Creek, the company behind an eggless product called “Just Mayo,” has responded to the Food and Drug Administration’s warning that its product isn’t mayonnaise, and thus, shouldn’t be called “mayo.” That seems just fine by Hampton Creek, which recently responded to the FDA by agreeing with it. [More]
Head Of Egg Board Steps Down After Anti-Vegan Mayo Crusade Revealed
By 10.23.15
To advertise entire categories of food, like “potatoes” or “beef” or “eggs,” the U.S. Department of Agriculture collects money from all producers of that commodity, which the Hass Avocado Board or Mushroom Council then uses to advertise those foods to the public. Now the CEO of the American Egg Board will step down a few months early after e-mails revealed that the American Egg Board was working to keep a new eggless mayonnaise product out of stores. [More]
The American Egg Board Wanted To Take Down Eggless Just Mayo
By 9.4.15
Food companies work together under the supervision of the U.S. Department of Agriculture to create promotional campaigns that promote whole categories of products. You’ve seen their broadcast and print ads: campaigns for pork (“The Other White Meat”) and liquid milk (“Got Milk?”) really captured the public imagination, sometimes to the point that it led to litigation. Yet it’s the American Egg Board that’s behind both the “incredible, edible egg” campaigns) and an effort to keep vegan mayonnaise out of stores. [More]
FDA Warns Company Behind “Just Mayo” That Its Product Isn’t Actually Mayonnaise
By 8.25.15
What difference does a food label make? A whole heck of a lot, according to the Food and Drug Administration. Which means if your product doesn’t abide by federal guidelines, it can’t masquerade as something it’s not. As such, the FDA is warning the makers of “Just Mayo,” a vegan-friendly spread, that it can’t call itself mayo because mayonnaise contains eggs, which its product does not. [More]
Hellmann’s Maker Revamps Website Amid Lawsuit, Calling Some Products “Mayonnaise Dressing,” Not Mayonnaise
By 11.17.14
Less than a week after it was first reported that Unilever, the parent company for Hellmann’s mayonnaise, filed a lawsuit against California-based Hampton Creek for false advertising over the company’s use of the word “mayo” in its eggless sandwich spread’s name, the larger company is reportedly covering its tracks, making sure its own use of the term is above-board by tweaking its website. [More]
