it’s pronounced fail-yer

Sprint CEO On Failed “Framily” Plans: It’s Hard To Sell A Talking Hamster

Sprint CEO On Failed “Framily” Plans: It’s Hard To Sell A Talking Hamster

If you’ve watched TV in the last year, you’ve likely caught one of the many, overly quirky ads for Sprint’s former “Framily” plans. Between the francophile daughter, random goth hanger-on Gord-on, and a hamster patriarch voiced by Andrew Dice Clay, the company’s new CEO admits that it was all just a bit too much for what was otherwise a cruddy group data plan on a really slow network. [More]