You might remember that a few months ago, we shared some interesting smoking news: that Philip Morris was working on a new product that’s somewhere between an e-cigarette and an old-fashioned tobacco one. Instead of lighting tobacco on fire, users would heat it up in a special device, inhaling a vapor instead of smoke. The company plans to apply for FDA approval for the system, seeking approval to sell it as a healthier alternative to cigarettes. [More]
iqos
Philip Morris Wants Smokers To Heat Up Tobacco, Not Burn It
By 9.29.16
Tobacco giant Philip Morris is working on the future of smoking, and it’s not cigarettes or vaping. The company is investing heavily in a product with the baffling name IQOS, a device that lets users heat up and inhale mini stacks of tobacco, without actually setting them on fire. Will “reduced harm” products like this catch on with the public all over the world? [More]
