innerware

UNIQLO Dispenses HEATTECH Innerware From "Giant Human Vending Machine" …What's That?

UNIQLO Dispenses HEATTECH Innerware From "Giant Human Vending Machine" …What's That?

To promote its new line of HEATTECH innerware (that’s the new word for thermal underwear), UNIQLO will be giving out free samples of it in a “giant human vending machine” from 10AM-1PM in the middle of Times Square on November 18th. Intrigued by the concept of a giant human vending machine but befuddled about its execution, I engaged in parlay with their PR flak, with amusing and quirky results. So now, we bring you the first installment in our new series: Conversations With PR Flaks…