Here in the social media era, everyone is a brand — but some more than others. Verified “influencers” on social media platforms can make a pretty penny selling access to their influence… and so it perhaps is unsurprising that the ability to influence is, itself, a hot commodity you can buy. [More]
influencers
Suave Pours Some Shampoo In A Different Bottle, Tries To Trick ‘Beauty Influencers’
By 4.20.17
Unilever has apparently noticed that some young women are more concerned about what ingredients aren’t in their beauty products and sneer at the items sold in drug stores and big-box stores. It has responded with a campaign where it tricks a diverse cast of online “beauty influencers” into trying a new product with sleek packaging for two weeks. That product? Rebottled Suave. [More]
