As things stand now, members of Best Buy’s Reward Zone loyalty program who want to shop online have to do so through a dedicated section of BestBuy.com, which is probably not a good idea for a retailer that is having trouble converting in-store looky-loos into online buyers. And so, as part of a major overhaul of its website, Best Buy will finally be integrating the two sides of BestBuy.com. [More]
