A Chinese bride recently walked down the aisle wearing a 7,083-foot-long wedding dress that took 200 guests over three hours to unfurl. The $5,800 dress could be a sign of China’s potential to threaten America’s reigning status as the capital of gross consumerism, if only the bridegroom hadn’t personally designed the dress with his family’s help. Explaining the lavish garment, he said: “I do not want a cliche wedding parade or banquet.”