If you’re a major player in the food industry, the cool thing to do these days is buy up brands with a natural and/or organic bent to them to show consumers how healthy and hip you are. Pinnacle Foods is no different, taking a trip down the organic aisle to scoop up natural packaged foods maker Boulder Brands for $710 million.
For those unfamiliar with The Hunger Games series of books and now movies starring Jennifer Lawrence shooting people with a bow and arrow, the population is divided into 12 districts of Panem (the future name for the U.S.), each with their own industry that provides materials for the fancy people in The Capitol. Those in the outlying districts probably didn’t get to eat chocolate, but hey, that hasn’t prevented a new line of candy bars just in time for the next movie. [More]
You probably haven’t heard that there’s a small independent movie — apparently based on a little-known series of books — called The Hunger Games that’s getting a limited release this weekend. Well, the studio behind that film is trying to stop an anti-hunger group from cashing in on the Hunger Games name.
'Hunger Games' Viral Site Requires You To Give Marketers Control Of Your Facebook Or Twitter Account
The Hunger Games is a wildly popular series of books about a dystopian future where the government spies on your every move and teenagers square off in a to-the-death tournament for the amusement of the upper-class residents of the capitol city. The books are soon to become a big-time Hollywood franchise and as part of the much-hyped countdown to that release, millions of people are getting in on the viral marketing by logging onto a website that creates a unique badge for each user. But are these people looking at the permissions they’re signing away when they log in?
If you’ve ever wanted to find out if you live in a wasteland with a dearth of access to fresh and nutritious food, boy have we got the government-sponsored data mashup for you! The USDA just launched the “Food Desert Locator” which lets you see where it’s hard to get a decent bite to eat in America. A “food desert” (remember: not dessert, that has two s’s because you want more of it) is a low-income area where a most of the people live more than one mile from the nearest grocery store/supermarket. Thanks to this map, now we know why North Dakotans are so sad: no one will make them a sandwich!