Being the first to try something new cost one guy just $27.95 and got him not only the book he ordered but his name on a building. The first non-company Amazon.com customer spent less than $30 on April 3, 1995 on Fluid Concepts And Creative Analogies: Computer Models Of The Fundamental Mechanisms Of Thought by Douglas Hofstadter, and now his moniker is splashed on the edifice of one of the company’s buildings in Seattle. [More]
