Taking a page out of Monster Cable’s playbook, Abercrombie & Fitch has threatened to sue merchants in Hollister, California who sell clothes bearing their town’s name. A&F claims that local merchants putting “Hollister” on their clothes will confuse notoriously inept surfers who can’t distinguish between a town and A&F’s Hollister Co. line. So what happens if the locals defy the upscale bully? According to David Cupps, Abercrombie’s general counsel and harasser-in-chief, “If they try, they would get a call and much more.”
