Should our health insurers try to nudge us toward the healthiest habits possible, like eating fresh, healthy food and exercising regularly? Or should they just give up, accept Americans’ crappy habits and hope that we do less healthy versions of unhealthy things, like eating giant plates of whole-wheat pasta? Reader Scott wonders whether that’s what his health insurance company, Anthem Blue Cross/Blue Shield, is up to with a package of coupons that they sent recently. [More]
