Get ready for DCE, or “Digital Consumer Enablement”, HBO’s new name for DRM. HBO’s CTO Bob Zitter says DRM is a misnomer, because the technology “allows consumers “to use content in ways they haven’t before.”
hbo
![Delta: Get Ready For "Signature" Cocktails and $5 HBO Movies](../../../../consumermediallc.files.wordpress.com/2012/06/freehbotv.jpg?w=300&h=222&crop=1)
Delta: Get Ready For "Signature" Cocktails and $5 HBO Movies
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5.1.07Delta. Yesterday you were bankrupt, today you’re talking about HBO and alcohol.
ThisIsDumb: “Rome” Promotional Wine is From California
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1.10.07- Though intended to give diners an authentic taste of the show’s premise, the “Rome” wine was not shipped in from Italy; it was produced in California. HBO’s senior VP-consumer marketing, Courteney Monroe, was unable to secure an Italian wine vendor, but she doesn’t believe the promotion fails logistically.
Uh, right. —MEGHANN MARCO