Get ready for DCE, or “Digital Consumer Enablement”, HBO’s new name for DRM. HBO’s CTO Bob Zitter says DRM is a misnomer, because the technology “allows consumers “to use content in ways they haven’t before.”
hbo
Delta: Get Ready For "Signature" Cocktails and $5 HBO Movies
By 5.1.07
Delta. Yesterday you were bankrupt, today you’re talking about HBO and alcohol.
ThisIsDumb: “Rome” Promotional Wine is From California
By 1.10.07
- Though intended to give diners an authentic taste of the show’s premise, the “Rome” wine was not shipped in from Italy; it was produced in California. HBO’s senior VP-consumer marketing, Courteney Monroe, was unable to secure an Italian wine vendor, but she doesn’t believe the promotion fails logistically.
Uh, right. —MEGHANN MARCO
