If you’re female and wearing underwear right now, Hanes wants you to come visit and share a little too much information. In exchange, you might win some free underpants and annoy your friends. Hanes gets some market research data and customers might send some sort of creepy tweets. [More]
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Maidenform & Wonderbra To Become Bosom Buddies Now That Hanes Owns Them Both
By 7.25.13
It seems only natural that bra makers would join forces to bolster their business, support it and keep it all comfortable. Or something. In any case, Hanesbrands, which makes the Wonderbra among other undergarments, announced that it’s agreed to buy Maidenform Brands for $547 million. This is the biggest deal in the skivvies world in years, and comes as the company tries to compete with specialty brands like Victoria’s Secret and Spanx. [More]
