A lawsuit that claimed Jim Beam’s “handcrafted” description was all a lie has been dismissed by a federal judge in California, noting that the use of stills is common in the industry, and that customers understand the whiskey is made using some machines. [More]
handcrafted
Lawsuit Against Jim Beam Challenges Bourbon’s “Handcrafted” Claim
By 2.19.15
When it comes to making a name for a brand, the words companies use to describe their products are chosen very carefully for maximum appeal. But the thing is, those words have to be true. Jim Beam is the latest liquor maker to face challenges over its claims that its bourbon is actually “handcrafted.” [More]
