Brand specialist Bertrand Pellegrin has published a new book for retailers that says if they want to capture the typical guy’s dollar, they need to create more inviting spaces to shop in. The author “points to electronics stores, strip clubs, sports bars and gyms as spots where men feel comfortable socializing and spending money.” That may all be (kind of) true, but that’s gonna make one hell of a noisy, sleazy, sweaty, drunken place to shop for clothes.
