goin’ to trial

A recent search on Amazon for "MTM Special Ops" results in several other military-style watches.

Amazon Must Face Trademark Lawsuit Over Wristwatch Search Results

If Amazon doesn’t sell a specific product I’m looking for, should it simply tell me “Sorry, nothing here” or should it bring up a slate of other, possibly similar, competing products? To one high-end watchmaker that’s been involved in a four-year legal battle with Amazon, these questionable search results aren’t just an annoyance but constitute trademark infringement. And yesterday, a federal appeals panel said Amazon must face this trademark complaint in court. [More]