College students often live far from where they grew up, meaning they can’t usually watch their hometown NFL team play on Sunday afternoons. DirecTV and its new parent AT&T are hoping to reach these young football fans by offering a discounted rate for online access to NFL Sunday Ticket. [More]
get em while they’re young
Comcast Hoping Free Campus Cable Will Stop Cord-Cutters Before They Start
By 8.21.14
With their ever-changing schedules, yearly changes of living situation, it’s easy for a college student to realize there’s little value in a pricey pay-TV package they may rarely ever get to use. Throw in HD wireless devices and ready access to Netflix, Amazon, Hulu — hell, even Crackle — over public WiFi and you’ve got a petri dish for growing an entire generation of consumers who have no need for 13 Discovery Channels and 27 variations on Nickelodeon. That’s why, in the hopes of getting the hook into students before they learn they can live without MTV’s new Tuvan throat singing channel, Comcast has partnered with a handful of colleges to include a cable package in the cost of room and board for students. [More]
