First of all, what’s a derby pie? For those not living in or near Louisville, many Kentucky Derby fans say it’s a pie made with bourbon, chocolate chips and pecans. And then there’s one company that says it’s a walnut treat made without bourbon. Thing is, the latter holds the trademark to the phrase Derby-Pie, and it’s not ready to allow others to peddle their own iterations of the traditional dessert with that name.
What’s in a name? Well, if that name happens to be PODS about $62 million. That’s how much the storage and moving company was awarded in damages from a trademark infringement lawsuit against U-Haul. [More]
Sometimes, we hurt the ones we love. Which is why even if we didn’t mean to be so harsh, many products we use every day have become the victims of trademark genericization, meaning they’ve morphed from a single product identified under a name to an entire product category. And when courts get involved it becomes “genericide,” which sounds even more murderous. Can’t you just imagine Law & Order: Genericized Trademarks? [dun dun] [More]