While some toy companies have been giving up on long-held preconceptions about gender-specific products in recent years, we were curious how this was affecting retailers, so we checked out a few of the big chains. Here’s how the major stores sort their toy departments so you can shop by your preference. [More]
gendered marketing
Target Promises To Stop Sorting Kids’ Merchandise By Gender
By 8.7.15
While every kid has preferences, there’s no reason why little boys can’t play with dollhouses or why little girls can’t play with plastic dinosaurs. Some parents, kids, and other activists have started to ask retailers why store sections for anything marketed to kids is always separated into strict “girls” and “boys” sections with signage to match. One retailer announced today that they’ll be changing that. [More]
