The Men’s Cool Running Toque from Lululemon costs $32, and it’s exactly what it sounds like. It is a sweat-wicking hat to wear while running. While a hat that keeps you both warm and cool is valuable to runners, even the most laundry-averse runner can’t possibly need twenty of them. Yet Lululemon sent one customer 20 hats, then told him to just go ahead and give them away. [More]
