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The price of a 30-second ad slot during the Super Bowl goes up every year. In 2012, ad time is going for $3,500,000 per spot, or $116,666.67 per second. But maybe everyone involved is looking at this wrong. Maybe the eyeballs of the nation and the free publicity that comes along with buying a slot during the game are worth more than that, and networks should truly let the market decide. [More]
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