Regional nostalgia and emojis are popular with the readers of Buzzfeed, but are they a thing that the site’s readers would actually buy? The site recently purchased Scroll, a new company that Ben Kaufman, the founder of phone battery company Mophie and crowdsourced product design company Quirky, quietly began after the bankruptcy of Quirky. Kaufman’s new mission is to figure out how to get Buzzfeed readers to buy stuff. [More]
