While some toy companies are giving up on long-held preconceptions about gender-specific products, LEGO has gone the other way. Shedding its gender-neutral past, the company now makes toys specifically targeted at either girls or boys. These products have no shortage of critics, but LEGO says it has good reasons for the separate product lines. [More]
focus groups
Best Buy To Use Kitchens And Kids To Lure Female Shoppers
By 6.20.10
After listening to thousands of women, Best Buy has decided that its path to long-term profitability lies through redesigned showrooms that resemble kitchens and a loyalty program that lets women donate points to schools. The insights came from Best Buy’s Women’s Leadership Forums, local focus groups that let female Best Buy employees and regular gals like you send ideas to the suits upstairs. Some Best Buy executives were irked by the whole initiative. [More]
Tropicana's Failed Packaging Design Was A Real Life Poochie
By 2.26.09
The Tropicana redesign disaster seemed strangely familiar to us, and we just now realized why: the Simpsons already did it.
