It would make a lot of people in the flower business very happy if we would just reschedule Valentine’s Day to sometime in July. If we would do that, they wouldn’t have to rush to transport millions of roses from warm climates to colder ones before the very firm deadline of February 14. We’re stuck with that date, and that’s why farmers and wholesalers need to use plant hormones, heaters, fans, and passenger jets to get roses ready at just the right time. [More]
