Unlike other media covering the shows, these commentators are in the awkward position of reviewing their own suppliers — and their aim is more to boost sales rather than offer impartial critique.
Does it work? Absolutely. When Downing links his comments to specific merchandise the store sees a “sales bump” that exceeds expectations, according to a Neiman Marcus spokesperson. As shady as Ken is, least he’s honest about his identity and job function as he lavishes his purple prose on nearly everything he sees.
