Late yesterday, the Food and Drug Administration approved the drug flibanserin, which will hit the market under the brand name Addyi. You’ll see a lot of headlines and smirking news anchors using the phrase “Viagra for women” when talking about the drug, but that’s only correct in one sense. This drug wouldn’t be for sale to patients at all if it weren’t for the success of Viagra as a drug marketed directly to consumers. [More]
