fitbit blaze

Alibaba And Fitbit Hold A ‘Super Brand Day’ Exercise Party To Celebrate New Fitbits

Alibaba And Fitbit Hold A ‘Super Brand Day’ Exercise Party To Celebrate New Fitbits

Alibaba and famous brand names do not historically have a great relationship. Just earlier this week, the e-commerce company was suspended from an international anti-counterfeiting coalition and its CEO withdrew as keynote speaker at the group’s conference later this month. The company is trying, though, and today had a Super Brand Day on the company’s Tmall e-commerce site. [More]

Fitbit Announces New ‘Smart Fitness Watch,’ Still Not A Smart Watch

Fitbit Announces New ‘Smart Fitness Watch,’ Still Not A Smart Watch

Fitbit isn’t a watch company: they’re a fitness tracker company. They’re sticking to this concept, even as smartwatches that can track your steps, flights of stairs climbed, and heart rate as well as let you read your e-mail have hit the market, and some people are actually buying them. Today, Fitbit announced its newest product: an even more watch-like fitness tracker called the Blaze. [More]