In a previous era, JCPenney and Sears competed against each other for sales in just about everything from apparel to appliances to towels and sheets. Gradually, the rivals’ paths diverged somewhat: JCPenney focused on clothing, while Sears lowered its price point to push its core business of tools and appliances. So why, with Sears in the process of closing so many of its stores, is JCPenney once again going head-to-head with its old nemesis by getting back into the appliance game? [More]
