The Alabama law firm that filed a class-action lawsuit in federal court against Taco Bell regarding the quality and contents of its ground beef–or “taco meat filling”–has voluntarily dropped the suit. The original lawsuit accused Taco Bell of serving ground beef in its “Mexican-inspired” meals that didn’t meet the USDA definition of “ground beef.” Even before the suit was dropped, Taco Bell was able to turn the suit into a marketing opportunity, describing the contents of that meat filling in detail, and taking out full-page ads thanking the plaintiffs. [More]
