fast-food

(Alan Rappa)

Restaurants Want You To Spend More, But Won't Stop Selling Cheap Food

Fast food outlets and “family style” restaurants are suffering a bit of indigestion. After years of cutting their prices, handing out coupons and creating discounted special menus, they’re having trouble making ends meet, and are trying to lure customers to higher-priced meals. But cash-strapped diners aren’t buying it; they want the cheap stuff, and restaurants aren’t about to say no and risk losing customers to the cheaper eatery next door. [More]