Cash-paying customers spend less on fast food than people who pay with a credit card. Though 80% of fast food purchases are still made with cash, credit and debit card use is on the rise. From Bankrate:
- “But while customers like the convenience of being able to pay for fast food with plastic, their waistlines might not be so forgiving. A number of studies show that consumers are less likely to drive by fast food restaurants if they know the restaurants accept credit cards. In 2002 Visa USA conducted a poll and found that 32 percent of customers admitted that they had limited their drive-through orders because they did not have enough cash to pay for what they wanted. The ability to use credit cards eliminates that obstacle.
