Fake news stories — online items that are outrageous but just plausible enough to make people hit “share” on Facebook — have been a hot and controversial topic since last year’s presidential election. A promotional campaign for a movie opening today used made-up news stories about attention-getters like the President and Lady Gaga, not realizing what a terrible idea this was. [More]
fake news industry
It’s Impossible To Shut Off The Ads That Make Fake News Stories Profitable
Sometimes the stories are political; other times they’re too intriguing not to share, with tempting pieces of celebrity news. “That can’t possibly be true,” we say when seeing a headline that, say, Hillary Clinton and Yoko Ono have been lovers for years. You click, and advertisements load on the site, benefiting its creators… and the ad networks that profit. [More]