Fairlife

Coke Charging Twice The Price Of Normal Milk For Fancy Milk: Claims It Tastes Better, Is More Nutritious

Coke Charging Twice The Price Of Normal Milk For Fancy Milk: Claims It Tastes Better, Is More Nutritious

Milk. It’s what you put in cereal and eat with cookies. But would you pay twice the price you shell out now for a regular pint of milk for a so-called “premium” dairy beverage? Coca-Cola is willing to bet shoppers will be wooed by its new Fairlife milk, saying its new product tastes better and is more nutritious than regular milk. [More]