People love to get deals, and we love to feel like we’re part of a special club. That’s why Fabletics, a sort of Columbia House for sports bras, is apparently succeeding in its expansion into real-life retail, and plans to open as many as 100 new stores. [More]
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Fabletics Seeks New Subscribers By Opening Stores In Malls
By 2.5.16
Fabletics is an athleticwear company for women that sells nice workout wear outfits for about $50. They operate on a subscription model: every month, you’ll get billed for a subscription unless you log in and decide not to buy anything that month. It’s like Columbia House for yoga pants. Yet the company is doing something sort of unexpected for a retailer that uses this business model: they’re opening a seventh real-life store, with the new one at the Mall of America in Minnesota. [More]
