If Toys ‘R’ Us is going to survive its recent bankruptcy filing and prevent a domino effect of debt throughout the toy industry, the retailer will need to get shoppers into stores and buying things. The company is hoping that making its stores more interactive for customers — including try-before-you-buy playrooms — will help put it back on the path to solvency. [More]
experience
Retail Expert Describes What Men Want Out Of A Shopping Experience
By 9.4.09
Brand specialist Bertrand Pellegrin has published a new book for retailers that says if they want to capture the typical guy’s dollar, they need to create more inviting spaces to shop in. The author “points to electronics stores, strip clubs, sports bars and gyms as spots where men feel comfortable socializing and spending money.” That may all be (kind of) true, but that’s gonna make one hell of a noisy, sleazy, sweaty, drunken place to shop for clothes.
