Everlane

Everlane Presents Customers With Moral Dilemma By Letting Them Choose The Price On Certain Items

Everlane Presents Customers With Moral Dilemma By Letting Them Choose The Price On Certain Items

While we’re used to naming our own price for, say, a flight or a hotel using aservice like Priceline or Hotwire, it’s not every day that a clothing retailer gives customers the chance to choose what they’ll pay for apparel. Online-only retailer Everlane is giving shoppers the opportunity to pick from a few price tags for certain items in order to move overstock, but there is one small catch. [More]