We’re uncomfortable with advertising for churches. Perhaps they are too blunt for our tastes — open disclosure that churches are the businesses they, in fact, are. That the churches most likely to engage in the practice are the kind who brag about saved souls like Wilt Chamberlain talking about the notches on his bed post makes us no less uncomfortable with the practice. Call us naive and daintily uncynical, but we like to think of churches as places where people with common beliefs can go for support, love and communion, without being suckered or manipulated into it.
