Coke-Nestle paid for their own study on Enviga’s benefits to appear in the February issue of Obesity, as the codicil above, spotted by reader Karl, reveals.
enviga
Full Copy Of Coke's "Fat-Burning" Enviga Study
By 2.19.07
We’ve got a a copy of the study Coke based its controversial fat-burning claims for Enviga, the quaintly titled, “Effect of a Thermogenic Beverage on 24-Hour Energy Metabolism in Humans.” The study, published in the February issue of Obesity, says it,
Enviga's Own Study Undermines Calorie Burning Claims
By 2.16.07
The study on which the Coke’s “negative calorie” drink Enviga are based was finally published this month in the journal Obesity. The publication’s editors were quick to question the strength of Coke’s deductions.
Coke & Nestle Sued Over Enviga's Bogus Calorie Burning Claims
By 2.1.07
Eviga, the so-called “calorie burning soda” has landed Coke and Nestle in some hot water, as the The Center for Science In The Public Interest has filed suit against both for false advertising claims — the same we mocked back in October.
