Agriculture checkoff programs collect money from farmers and ranchers to promote their products in general: they use ads and recipes to encourage members of the public to eat more of a given product. Notable programs exist for milk, eggs, avocados, pork, and beef. What they are not supposed to do is secretly plot against competing products with other ingredients. [More]
egg board
Head Of Egg Board Steps Down After Anti-Vegan Mayo Crusade Revealed
By 10.23.15
To advertise entire categories of food, like “potatoes” or “beef” or “eggs,” the U.S. Department of Agriculture collects money from all producers of that commodity, which the Hass Avocado Board or Mushroom Council then uses to advertise those foods to the public. Now the CEO of the American Egg Board will step down a few months early after e-mails revealed that the American Egg Board was working to keep a new eggless mayonnaise product out of stores. [More]
