If you want a good deal on a high-end bottle of wine, a new study suggests you should look for wines that clearly indicate they’re made from organic grapes. An economics professor and an environmental science Ph.D. candidate compared wines made with certified organically grown grapes to conventional wines, looking at both price and taste rankings, and found that the organic ones scored on average one point higher on Wine Spectator’s rankings. For some reason, telling that to consumers seems to devalue the wine: high-scoring bottles that advertised their organic nature sold for less at retail, while bottles that withheld this info scored just as high on taste but also were priced higher than average. [More]
