For about 11 hours, the customers of a Florida Starbucks kept a pay-it-forward chain going. Almost 400 cars each paid for the order of the customer behind them in line, continuing the chain from morning rush hour until dinner time. Are these chains inefficient? Sure. Do they brighten the day of both customers and employees? Generally. [More]
drive-thru-it-forward
Chick-Fil-A Pay-It-Forward Chain In Florida Lasts For 36 Cars
Very few things other than kittens warm the cold, hard hearts of Consumerist editors like in-store pay-it-forward chains. You know, where each customer in a drive-thru line offers to pay the bill of the person behind them in line. This miffs some people, but most take it in the spirit of community and awesomeness with which it’s intended. It’s happened yet again, at a Chick-Fil-A in Florida. [More]