downmarket brands

(Michael Daddino)

J. Crew Will Launch Its Own Old Navy-ish Discount Brand

About twenty years ago, Gap Inc. started an interesting experiment: they opened some outlet-ish stores that sold clothes that might not be out of place in a Gap store, but were lower quality and at lower price points. The brand that I first encountered in a Gap outlet store in 1994 is now very familiar to consumers: Old Navy actually outsells its sibling Gap Inc. brands. [More]