In a move found shocking by no one, Summer’s Eve has pulled those ads featuring hands talking like they’re lady parts, after critics dubbed them racially insensitive.
In order to rectify a troubling imbalance in the world, the Colbert Report made a spoof commercial of the Summer’s Eve talking vaginal hand puppets, just for men.
The advertising agency behind the Summer’s Eve ads that feature talking vagina hand puppets of various ethnicities says he’s surprised that some people are offended by the clips. Here’s what agency founder Stan Richards, of The Richards Group, said:
Summer’s Eve is catching some flack for a series of ads that use hand puppets, titled vertically, to promote its line of feminine genital cleansing products. With three puppets, each portraying a different ethnicity with phrases like “”ay-yi-yi” (Latina) and “do you really want to be itchy down here? Mmmmhmm” (African-American), and “Just a little love for your vertical smile,” (Caucasian), for some viewers the clips are managing to hit that magical advertising sweetspot of being both sexist and racist.
Maybe you thought bizarre “fix your naughty bits!” ads for feminine hygiene only appeared back in your grandparents’ era, but no. This Summer’s Eve ad from Women’s Day magazine says that if you want a raise, one of the first things you can do is shower with “Summer’s Eve Feminine Wash,” although it might also be a good idea to bring some “cleansing cloths” with you “for a quick freshness pick-me-up” right before you ask the boss for more money. That’s all in tip #1; tip #7 says “Don’t let the conversation stray or get personal.”