As the market for physical discs or cartridges with games on them goes away, that leaves mall retailer GameStop without much of anything to sell. Fortunately, the company was able to see this change coming, and is pursuing business in two directions that are related to gaming in indirect ways: selling the mobile phones and tablets where most people play games, and selling geeky merchandise that often features video game characters. Now the company is expanding its mobile empire even farther. [More]
diversification
GameStop’s New Venture: GameTrust, A Game Publisher
By 4.18.16
Realizing that the business of selling consoles and physical copies of new and used games in malls won’t last forever, GameStop has been working to diversify its business, acquiring related businesses ranging from third-party Apple store chain Simply Mac to pop culture purveyor ThinkGeek. The company is now starting a new venture even more closely related to its core business: GameTrust, which will publish games from outside developers, and distribute them to its customers. [More]
