With TV viewers increasingly turning to streaming services or fast-forwarding through commercials on their DVR, product placement is hotter than ever. Reality show contestants have to carry around a company’s mascot for an entire episode; there’s an entire show coming that’s just an ad for an app (it rhymes with “blazzam”). But did a classic soap opera cross the line when a character becomes sick with a rare disease and the show’s partner just happens to make a drug that can treat her ailment? [More]
direct to consumer advertising
How Healthy is Advertising Drugs to Consumers?
By 3.28.06
- “Only two industrialized countries, the United States and New Zealand, allow direct-to-consumer advertising (DTCA) of prescription medicines.”
