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Sears

Sears Tries Combining DieHard Brand With Auto Centers

Last year, Sears Holdings announced that it would begin looking for new ways to extract money from its best-known store brands: Kenmore, Craftsman, and DieHard. So far, its efforts have included Kenmore televisions, DieHard tires, and selling the entire Craftsman brand. Now it’s lending the DieHard name to a new version of its Auto Center. [More]