The social media marketer whose f-bomb tweet on Chrysler’s official Twitter account cost him his job and his firm the car maker’s account blames his screwup on Tweetdeck, reports WXYZ.
Chrysler “will not renew” the contract of the social media firm whose employee sent out a cranky tweet ragging on Detroit drivers and using the f-word, AdAge reports. Why didn’t they just make fun of it? Perhaps give out a coupon code for discounts on driving lessons for Detroit motorists? Because that would denigrate the serious hard work Detroit residents and the car industry in general have been putting into rebuilding, said Chrysler’s Manager of Electronic Communications, Ed Garsten, on their blog:
Chrysler is in damage-control mode after its official Twitter account chirped, “I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to f****** drive.” Yeeks, that’s gonna backfire. Screenshot of NSFW language inside.